Lifestyle Content Strategy

I planned and managed a 30-day content plan blending sailing, travel, and behind-the-scenes storytelling. This included producing short-form video content optimized for TikTok and Instagram, and driving community engagement through commenting, sharing, and reposting. The result was a cohesive, binge-worthy feed that positioned Sailing Doghouse as a lifestyle brand and invited followers to join the journey.

Outdoor Adventure Club Content Strategy

I created a cohesive visual system for a fictional outdoor adventure club, designed to capture the energy of community and exploration. The deliverables included:

• Social Media Content Designs – templates for event announcements, member spotlights, and motivational posts
• Promotional Flyer & Poster – bold, eye-catching print and digital assets for upcoming hikes and events
• Website Banner – a hero graphic to anchor the club’s online presence
• Strava-Style Leaderboard Graphics – gamified visuals to highlight member achievements and foster friendly competition
• Merchandise Mockups – branded T-shirts, caps, and water bottles to extend the identity into lifestyle touchpoints

The result is a versatile content suite that feels authentic, community-driven, and ready to launch—positioning the club as more than an activity, but a lifestyle brand.

Filipino Drink Branding & Content Strategy

I developed a full brand identity and content suite for a fictional Filipino-inspired beverage line, designed to celebrate bold flavors and cultural roots while appealing to a modern audience. Deliverables included:

• Content Plan – a 7-day calendar blending product storytelling, cultural nods, and lifestyle imagery
• Logo Design – a playful yet contemporary mark inspired by Filipino patterns and textures
• Product Label Design – vibrant packaging for ube, calamansi, and pandan drinks
• Banner Signage – market stall and pop-up event graphics for real-world presence
• Social Media Ads – scroll-stopping visuals highlighting seasonal flavors and promotions

Local Makerspace Content Strategy

I designed a brand identity and content suite for a fictional community makerspace, created to showcase how design can bring an industrial, hands-on environment to life. Deliverables included:

• Merchandise Mockups – branded T-shirts, tote bags, and safety gear to extend the identity into lifestyle touchpoints
• Social Media Content Designs – event announcements, workshop highlights, and member spotlights
• Promotional Flyer & Poster – bold, approachable graphics for classes and open-house events
• Website Banner – a hero graphic positioning the space as a hub for creativity and collaboration
• Strava-Style Leaderboard Graphics – gamified visuals to celebrate member projects and skill milestones
• Merchandise Mockups – branded T-shirts, tote bags, and safety gear to extend the identity into lifestyle touchpoints

Video Production

I delivered end-to-end video production services, from concept development and scripting to filming, editing, and final delivery. The project showcased my ability to craft cinematic storytelling with emotional hooks while managing every stage of production.

Deliverables included:

• Creative Direction & Storyboarding – shaping the narrative arc and visual style
• On-Location Filming – capturing authentic, high-quality footage in real-world settings
• Editing & Motion Graphics – assembling compelling cuts with branded overlays and dynamic visuals
• Sound Design & Music Selection – enhancing storytelling with audio that matched the mood
• Multi-Platform Exports – optimized versions for social media, websites, and promotional campaigns

The result was a polished, audience-first video campaign that not only told a story but also positioned the brand with clarity, emotion, and impact.